Kerela Hospital Apologizes for Using Morgan Freeman's Image in Skin Treatment Advertisement

The Vadakara cooperative hospital used the image of Oscar-winning actor Morgan Freeman In advertising for their skincare treatment centre, later apologizes

Published : 2 Feb 2022 8:29 AM GMT

| Updated : 2 Feb 2022 9:15 AM GMT

KERELA: Vadakara cooperative hospital in Kerala's Kozhikode district issued an apology after facing backlash for using the picture of Oscar-winning actor Morgan Freeman in an advertisement designed to promote the hospital's skincare treatment facilities.

Many people criticized the poster, which was advertising Vadakara cooperative hospital, for being "racist and uneducated."

Oh, my god! The dermatology department of a Kerala cooperative hospital is using the photo of Morgan Freeman to claim they can remove warts & skin tags in a single visit! Show respect & basic courtesy, people! @morgan_freeman pic.twitter.com/l9KkEe001k
— Sreejith Panickar (@PanickarS) January 31, 2022

This is grossly unfortunate that those who decided to use Mr. Freeman's picture probably didn't know the calibre of him as an actor and as a human.
— BankerComrade (@ChindanTweets) January 31, 2022

This is not so good on part of adv agency. The agency didnt recognize the world's famous actor of all time.
— Vikas NK (@iamvikasnk) February 1, 2022

Film critic GP Ramachandran wrote in a post that "The Vadakara cooperative hospital is an affront and dishonor to Kerala's excellent cooperative sector." It's also an affront to Vadakara locals' racial awareness and Keralities' worldview.

Sir, .@morgan_freeman your picture is used as a poster at a dermatology department advt board in hospital in Kerala, India. Using your picture as sample, they are claiming to make everyone free from dark tan, wrinkles, pigments.... pic.twitter.com/54plREcswi
— Rejimon Kuttappan (@rejitweets) January 31, 2022

Meanwhile, the Vadakara Co-operative Hospital Board apologized for the error in a press release. "The picture on the billboard of Vadakara Co-operative Hospital's dermatology department is an inadvertent mistake," it added. The board was taken down, and we took action as soon as it was brought to our attention. The billboard image has been a hot issue on social media, and we sincerely apologize if it has caused anyone any harm.

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